Why every college student should have an online portfolio

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Jasmine Marinelli – 2nd Year Bachelor of Public Relations

This semester I am taking an amazing course that focuses on developing our professional portfolios. Throughout the first month each student was given the task to create their own website, which would serve as our online portfolio. Now, we are building on our online portfolio’s by posting blogs, accomplishments, awards and achievements on our website. We focus on creating a positive reputation on our social media platforms, specifically LinkedIn and Twitter. After finishing half of the course, I have realized that having an online portfolio is very helpful when it comes to putting yourself out there in the working world. That is why I believe every student should have one. Continue reading to find out why online portfolios are so important.

Show off your skills

An online portfolio allows you to show future employers the skills you have. Through LinkedIn there is a specified column for skills and endorsements. LinkedIn allows you to input skills you have in your industry, tools and technologies, interpersonal, organizational skills etc. I reference my LinkedIn URL in presentations, videos and my resume. I do this because I want my future employers to see my professional reputation, get a glimpse of my skills, along with my job history. Having a website is another part of an online portfolio. A website allows you to show off your skills by displaying your projects, achievements and experience on specific pages. This will give you a better chance at landing that job you wanted because you have something to show for it.

Promote your brand

It is very important to have your own brand, one that identifies you, and is different from everyone else’s. An online portfolio allows you to share your brand, and promote it to anyone who crosses your portfolio. For example, on my website I have linked my professional Twitter account to it, so employers can see the type of things I tweet about. What I tweet about normally relates to my interests, which is a part of my personal brand. My LinkedIn profile shares my interests and expresses who I am, what I do, and my experience in my description. Then going back to my website, I post blogs that talk about things relating to my brand.

Being able to show off your brand through an online profile is crucial to setting yourself apart from the competition, and raising awareness about who you are as a person. It sets you above and beyond those who do not take the time to promote their brand.

Easy to access

Lastly, online portfolios are very easy to access. You can share your LinkedIn URL, Twitter URL and website on any social platform you’d like; and with a click of a button your portfolio can be easily accessed. I find employers ask for your handles more often than not, which is great when you have a positive online presence.

I think it is very important for students to have a professional online presence when it comes to showing off their skills, promoting their brand, and displaying their achievements. Online portfolio’s give students an advantage in the working world, and enable them to promote awareness about their professional skills. An online portfolio is an additional resume that goes more in depth about students, and what they have accomplished in school and outside of school. Having an online portfolio is very beneficial for all students, and I encourage those who have not created one to definitely start soon.